Petrović Mojsić & Partners assists domestic and international clients with trademark registration in Serbia. Our Belgrade-based team advises brand owners, businesses and foreign counsel on trademark searches, national applications, international registrations covering Serbia, oppositions and the management of registered rights.
We assess the proposed mark, the relevant goods and services, and the client’s commercial plans before recommending a filing strategy. Our work includes representing applicants and trademark owners before the Intellectual Property Office of the Republic of Serbia. For advice on other intellectual property rights, visit our Intellectual Property Law in Serbia page.
Trademark Searches and Filing Strategy
Before filing, we review whether the proposed name, logo or other sign is suitable for trademark protection and whether earlier rights may present an obstacle. Our searches and legal assessment consider the relevant territory, goods and services, and potentially conflicting marks.
A search helps identify risks and inform the filing decision; it does not guarantee registration or exclude every possible third-party claim. Where concerns arise, we advise on the available options, including changes to the mark, the specification or the proposed filing approach.
National Trademark Registration in Serbia
A national application is filed with the Serbian Intellectual Property Office. We help clients identify the appropriate applicant, prepare the representation of the mark and define the goods and services for which protection is sought.
Our assistance includes:
- Reviewing the applicant’s details, ownership arrangements and any claimed priority.
- Advising on word marks, figurative marks and the appropriate form of the application.
- Preparing the list of goods and services under the Nice Classification.
- Preparing powers of attorney and filing the application.
- Monitoring the procedure and responding to examination communications.
- Advising on publication, opposition issues and registration fees.
The specification should reflect the client’s actual and planned activities. We discuss the scope of protection before filing, since the choice of classes alone does not replace a properly drafted list of goods and services. The list may be narrowed later, but cannot be broadened within the same application. A new product line may therefore require a new filing. Official procedural information is available in the Intellectual Property Office’s trademark guidance.
Foreign Applicants and Local Representation
Foreign individuals and legal entities without a residence or registered office in Serbia must be represented before the Office by a registered IP representative or Serbian lawyer. We act for foreign applicants directly and work with overseas law firms and trademark agents.
We review the required authorisation, applicant information, priority documents and any translation requirements. We also coordinate local responses and reporting with foreign counsel where the Serbian application forms part of a wider international portfolio.
International Trademarks Covering Serbia
Protection in Serbia may also be sought through an international registration designating Serbia under the Madrid System. International registration does not automatically establish protection in every designated territory; the Serbian designation remains subject to the applicable examination and opposition procedures.
We advise on the Serbian aspects of international designations, respond to provisional refusals and represent clients in local proceedings. Where a client is eligible to use Serbia as the office of origin, we also assist with the requirements for seeking international protection based on a Serbian application or registration.
Trademark Oppositions and Contested Applications
If an opposition affects a wider portfolio, our Serbian intellectual property team can coordinate the local response with your lead counsel. Please identify the disputed goods or services and any related negotiations or infringement proceedings.
For a published national application, an opposition based on an earlier right may be filed within three months of publication in the Intellectual Property Gazette. For an international registration designating Serbia, the opposition period starts on the first day of the month following the month indicated in the relevant WIPO Gazette publication. We check the publication record and calculate the actual last day; the international registration date alone is not a reliable substitute.
We represent both earlier-right holders and applicants. Our work includes reviewing the competing marks and goods or services, assessing the legal grounds and evidence, preparing oppositions or responses, and considering settlement options. Where proof of use is relevant, we help assess and organise the supporting materials.
If you have received a publication notice, an opposition or a provisional refusal, send us the document and the relevant dates promptly so we can assess the available procedural steps.
Renewals, Changes and Trademark Transactions
A national Serbian trademark lasts ten years from the application filing date and may be renewed for successive ten-year periods. The national renewal request and fee may be filed during the six months before expiry. A further six-month grace period after expiry is available with the prescribed additional fee. International registrations are renewed through WIPO under the Madrid rules, rather than by a Serbian national renewal filing. We assist with renewals, changes to owner details, assignments, licences and the recording of relevant changes.
Portfolio management also requires attention to use of the mark. Unjustified non-use for an uninterrupted five-year period, counted from registration or the last use, can expose a registration to revocation proceedings. We advise on evidence of use and the legal issues raised by proposed changes to a brand or its commercial arrangements.
Trademark Infringement and Brand Protection
When a potentially conflicting sign is used in Serbia, we review the registered rights, the conduct complained of and the available evidence before recommending action. Our assistance may include pre-action correspondence, negotiations, interim protection and court proceedings where appropriate.
Trademark registration and enforcement involve different assessments. We coordinate disputed matters with our Litigation and Dispute Resolution practice and advise on the proportionality, costs and practical objectives of the proposed steps.
Information Needed Before Filing
Please provide the exact word or logo, the intended owner’s legal name and address, a clear description of the goods and services, and details of any earlier filing. Where Convention priority is available, the Serbian filing generally needs to be made within six months of the first qualifying application for the same mark and relevant goods or services. Priority and supporting-document requirements should be checked before that period expires.
For a word-and-logo brand, we discuss whether one or separate applications best match the protection sought. We also distinguish the application fee from the later registration fee and professional charges. A filing receipt confirms an application; it is not a registration certificate.
Frequently Asked Questions
Does an EU trademark protect my brand in Serbia?
An EU trademark does not, by itself, provide trademark protection in Serbia. Serbia is outside the European Union. We assess a Serbian national filing or an international registration designating Serbia, taking account of any existing applications and priority claims.
Is registering a company name or domain enough?
Company name registration, domain registration and trademark protection serve different purposes. Registering a company or domain should not be treated as confirmation that the sign is available as a trademark or that its use cannot infringe earlier rights.
How long does registration take, and what does it cost?
The timetable depends on the application, examination and any opposition or other procedural issue. Costs depend on the type of mark, the goods and services and the work required. We provide a proposal distinguishing professional fees, official fees and any additional costs after reviewing the proposed filing.
Discuss Your Trademark Application
For assistance with trademark registration in Serbia, contact Petrović Mojsić & Partners or email [email protected]. Please send the proposed mark, applicant details, the intended goods and services, any existing application or registration numbers, and relevant deadlines. After an initial review and conflict check, we can propose the scope of engagement and fees.
Explore our other practice areas on the Legal Services page.
Legal content reviewed: 4 November 2026, against the Trademark Law and the Office’s March 2026 methodology.